Compass

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INTRODUCING THE COMPASS
The Compass is our bespoke strategic tool to help brands to navigate through change (both opportunities and threats) by creating a framework which will inspire & guide future-ready marketing in the broadest sense - NPD, new services & innovations and breakthrough communications.
0NE THING IS CERTAIN,
CHANGE IS CONSTANT
CHANGE CAN
BE A THREAT
TO BUSINESS…
… OR AN OPPORTUNITY
WE ARE IN THE BUSINESS OF NAVIGATING CHANGE
Dragon head illustration facing right
NAVIGATING CHANGE REQUIRES A COMPASS
A COMPASS WORKSHOP WILL ANSWER
6 KEY QUESTIONS FOR YOUR BUSINESS:
‍

FROM
What is the most powerful & unique asset from our existing armoury which can be leveraged for future success?

TO
What is the ultimate purposeful destination point for our brand amidst upcoming inevitable change?

AGAINST
What category or cultural enemy are we rallying against?  What is our central tension?

WITH
What current or new assets will we take on the journey with us?

HEADWINDS
What is the single most powerful cultural headwind that will challenge us on our journey forward?

TAILWINDS
What is the single most powerful cultural tailwind that can power our path forward?

Silver

COST - £20,000

FORMAT
‍
Half-day Compass ‘Lite’ Workshop with your brand/marketing team
‍
OUTPUTS
‍
A thorough deep dive and complete compass/roadmap for your path forward - FROM, TO, WITH, AGAINST, HEADWIND, TAILWIND

Gold

COST - POA

FORMAT
‍
Full-day workshop and follow-up roadmapping session
‍
OUTPUTS
‍
A thorough deep dive and complete compass/roadmap for your path forward.  A follow-up workshop to define your one year comms roadmap to deliver on your compass.  Full roadmap presentation .

ARE YOU READY

FOR BRAVERY?