April 28, 2023
Do you remember the good ol’ days of playing outside as a child? Or, perhaps, burning CDs and carefully curating playlists (none of this "shuffle" nonsense; we knew exactly what we wanted to hear and when) before heading out with a portable MP3 player in your pocket? Well, it seems like the younger generation — specifically Gen-Z, who are just entering the first stage of their adulthood — are on the journey of rediscovering that same joy and they seem to be having a blast while they’re at it.
Without a doubt, nostalgia is a powerful emotion that can transport us back to cherished moments from our childhood. It is crucial to find ways to reconnect with those memories, whether through activities that we enjoyed as children ourselves or by introducing them to a brand-new generation (Generation Alpha, you’re next).
In his article for The Guardian, British poet and children's book author Joseph Coelho discusses his journey of rediscovering simple joys that brought him happiness as a child and how they helped him achieve a sense of relaxation and pleasure as an adult amidst adult responsibilities and stress. In a world that is constantly moving at breakneck speed, it can be easy to forget the value of taking time for oneself and engaging in activities that bring a sense of joy and contentment. However, Coelho’s experiences demonstrate that by reconnecting with our inner child, we can find a sense of grounding and balance in our lives that might otherwise be missing.
This sentiment is also echoed in Charley Ross’s article for Stylist Magazine, which explores the psychology of nostalgia and its role in our lives; according to the article, it feels as if the world is back in the 90s and 00s all over again. Nostalgia can have both positive and negative effects on our mental health — it is suggested that we use nostalgia as a tool to reconnect with happy memories from our childhood and that it can have a profound impact on our well-being, too.
This is where Tod Perry’s article for Upworthy comes in, which talks about the power of nostalgia and how certain sights, smells, sounds, and tastes from childhood can bring back memories and feelings of joy. Perry’s article shares a Reddit user's question asking people to share something that would unlock their childhood nostalgia — all wrapped up in a round-up of 19 of the most popular responses on the platform; examples include the smell of a fake strawberry eraser, waking up early on a Saturday morning to watch cartoons, and ripping handfuls of grass at recess and putting them on your friend.
It is no surprise that nostalgia is resurfacing among Gen-Z’s hobbies and interests. As they grow into adults, they are finding comfort in the familiar sights, sounds, and experiences of their childhood, and brands are taking notice. As they should. From retro video games to vintage clothing, companies are looking to tap into this nostalgic trend to appeal to this new market.
By leveraging the power of nostalgia, brands can create a strong emotional connection with consumers, building brand loyalty and a sense of community. As this trend continues to grow, we can expect to see more and more brands redefining their identity to appeal to Gen-Z's love of all things vintage and nostalgic.
Ahead of the London Marathon, Future Farm | Fazenda Futuro dropped the world’s first one-of-a-kind vegan couture running shoe in a cheeseburger colourway.
Created to celebrate the launch of Future Farm’s new Future Burger 4.0, the limited run of sneakers were designed by renowned sneaker customiser and artist Matt B Customs and modelled by fitness influencer and ultra-marathon runner FoodFitnessFlora.
Coverage highlights include a full page in The Sun, The Daily Express Lifestyle, and Sustain Health.
Fancy a romaine orgy? Hot off the heels of our successful campaign Soilmates— the world’s first dating service for lonely vegetables — we activated a guerilla marketing campaign with Oddbox to continue making food waste sexy. Working with illustrator Dylan Woodall, we turned up the heat by posting suggestive, attention-grabbing posters and stickers across the streets of London. Each depicted one of the three unlucky vegetables who were still searching for their perfect “Soilmate” but in a more suggestive manner, seemingly featuring inclusive sexual proclivities pulling from kink, group, BDSM. Sex sells after all! Coverage highlights include The Daily Star, It’s Nice That, PR Week, and The Drum.
To celebrate World Creativity Day, Beavertown Brewery launched Beavertown Creatives Untapped, a new annual list celebrating the best and boldest creatives working in pubs and bars across the UK in partnership with It’s Nice That.
Artists that work in the industry, which has long been a hub for creatives looking for a side hustle, are encouraged to submit their work via the Beavertown website. 10 winners will be shortlisted and receive £1,000, their work exhibited in London and marketing support from Beavertown.
Get ready to add some serious LOLs to your life because the Here Be DragonsTikTok is back and better than ever! We are thrilled to be back and active, posting weekly with the latest and greatest trending sounds and memes.
We’re all up for having a laugh, and TikTok is the best channel for it. Our amazing team of creators is always looking for a trending sound to jump on. Check it out, we might post something you want to recreate for your own account, but if you wish to sit back and watch, we’re here for that too.
From lip-syncing to Oscar award-winning acting (sometimes), we’ve got it all! So, what are you waiting for? Follow us on TikTok!
Whether you're looking for a quick pick-me-up during a stressful day or just need a good laugh, we've got you covered. Trust us, your life will be so much more fun with @herebedragons_co in it!
It’s no secret that we live in the time of nostalgia. The ultimate tool in the chest of movie studios and TV executives to guarantee success and the money that follows. With Toy Story 4 behind us and number 5 reportedly on the way, it was only right that a certain ogre stepped into the limelight (LIME, get it?).
Earlier this month we saw the announcement that Shrek 5 was in development. Even though the film is still only in the early stages of development, fans are hopeful that Mike Myers, Eddie Murphy, Cameron Diaz and the rest of the core cast will return. Obviously at HBD we are routing for a Dragon sighting or two, but only time will tell.
With Shrek memes already regularly appearing online, the announcement only led to more humorous reactions. Twitter was full of claims that Shrek 5 marks the return of “real” cinema, followed by many joking that cinemas will be filled with 20 and 30 year olds ready to watch the latest “kids” film.
Whatever happens when the film is released (probably in 2025 or beyond) the 15 year wait for a new Shrek film will be met with open arms and maybe the odd green joke.
Dominic Radcliffe RECOMMENDS WHAT TO DO WHEN TOURING THE BIG APPLE
There’s a lot to be said for not making a schedule — having a spreadsheet is about the same as walking around life with a clipboard, ticking off what you have and haven’t done. The problem with this is, ironically, you end up missing stuff which would otherwise have gone unnoticed on your great big checklist because it wasn’t on the schedule.
Having just returned from New York — with literally no plan at all — I stumbled across a whole bunch of glorious weirdness which would have remained concealed: a tap dancing man dressing head to toe in a suit made from old blankets, an elderly pagan couple who told me the strange history of the meatpacking district, a peculiar cobbled mews filled with houses that resembled Kensington townhouses, an Italian restaurant which had been there for 60 years that was on none of the guides and a load of other strange, brilliant stuff.
So, my recommendation is to avoid recommendations. Go without a plan and walk around aimlessly but with your eyes and ears open.
