Tailwinds

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INTRODUCING TAILWINDS
TAILWINDS is a cultural FORESIGHT service exploring opportunities in media and culture, featuring in depth research and interviews with experts in the field to form foresight & insight which help us to navigate bravely through the change in the world for clients. 
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”

Steve Jobs
HERE BE DRAGONS
EXIST TO NAVIGATE CHANGE
Dragon head illustration facing right
WE ARE IN
A PERIOD OF UNPRECEDENTED
and EXPONENTIAL CHANGE
MEETING THIS
change
MEETING THIS
change requires a shift in approach
Insight

Now
Accessible to the many
In our competitors’ inboxes
Leads to derivative/‘me too’ products, services & campaigns
Caters to what audiences already know they want
Helps to fight for market share

REQUIRES A Shift
IN APPROACH
Foresight

The future
Accessible to the few
Only visible through our binoculars
Leads to breakthrough innovations & campaigns
Serves emerging & future demands
Creates (and then leads) new markets

TAILWINDS IS OUR FORESIGHT SERVICE
Are you ready to grasp the future?

Bronze

COST - £6,000

FORMAT
‍
Bespoke Tailwinds Report & Online Presentation of the report by Here Be Dragons
‍
FORESIGHT
‍
8 major pieces of foresight, specific to your brand, vertical or sector (or future market).

Silver

COST - £12,000

FORMAT
‍
Bespoke Tailwinds Report & half-day workshop with your brand/marketing team
‍
FORESIGHT
‍
10 major pieces of foresight, specific to your brand, vertical or sector (or future market).  Example activations/ideas.

Gold

COST - POA

FORMAT
‍
Bespoke Tailwinds Report, half-day workshop with your brand/marketing team, bespoke one hour panel & Q&A
‍
FORESIGHT
‍
10 major pieces of foresight, specific to your brand, vertical or sector (or future market).  Example activations/ideas.  Third party endorsement/independent commentary on the opportunities.  Live panel discussion around your industry/ sector/ audience. 

ARE YOU READY

FOR BRAVERY?