It's social media’s world and we’re just living in it. gone are the days when social media was just about sharing memories and keeping up with friends. in the ever evolving tapestry of online interactions. Brands and influencers are weaving in commercial threads, creating a unique blend of entertainment and retail therapy. The rise of live shopping on social platforms has been meteoric and is not just a fight for consumer eyeballs and dollars but also for brand inventory fulfillment. In this report, we’ll blend data and insights to talk you through the ins and outs of the scene. Strap yourself in.
